Kirk and Amanda Hendrickson recently received loan assistance from the Southwest Initiative Foundation’s (SWIF) Microenterprise Loan Program for the start-up of their new CrossFit physical fitness training business in Hutchinson. CrossFit is the principal strength and conditioning program for many police academies and tactical operations teams, military special operations units, champion martial artists and hundreds of other elite and professional athletes worldwide. It provides small group-based personal training, mobility and nutrition guidance, and environment for community building and competition. As such, CrossFit is a sought after fitness program.
CrossFit intends to deliver a fitness that is, by design, broad, general and inclusive. It is designed for universal scalability for any committed individual, regardless of age or experience by simply adjusting the load and intensity. With the recent, strong promotion of healthy living and physical fitness in Hutchinson, and the introduction of the Heart of Hutch movement, the Hendricksons seek to add this fitness option for area residents. Their goal is to provide not only a healthier, more physically and neurologically fit community to Hutchinson, but also to teach their members to move better and more safely through the years of their life.
Kirk and Amanda have been involved in CrossFit programs for the past eight months, and have found it a very valuable program that seeks to build community – both within its membership and throughout the community. This fits with the Hendrickson’s philosophy of life, which is service to community. They currently serve as the youth ministers at St. Anastasia in Hutchinson. Amanda will continue in that position while Kirk primarily concentrating on the business.
Iron Jungle CrossFit will be located at 904 Hwy 15 S in Hutchinson and the Hendricksons plan to open for business by Nov. 1. Call Kirk at (612) 202-4447 to inquire about the program or check out their website at www.ironjunglecrossfit.com
“Kirk and Amanda have a good business plan model, and will do well,” said SWIF Program Coordinator, Berny Berger. “They are energetic and enthused about a program that has had a positive impact on their lifestyle, as well as their physical health.”
The SWIF loan proceeds were used to purchase equipment and inventory. Citizens Bank & Trust in Hutchinson was the primary lender for the business.
Loan programs have been a key function of SWIF since its inception as a way to support communities and businesses throughout southwest Minnesota. In 2001, microlending was added to existing programs as a tool to support small businesses and people looking for self-employment opportunities by providing market-rate loans.
Microloan clients receive free technical assistance from SWIF staff—all who have personal business experience—to improve their business management skills, from business planning to reading financials to marketing and other training opportunities for the life of the loan.
This microloan program receives funding assistance from the U.S. Small Business Administration and U.S. Department of Agriculture. For more information, contact SWIF at 800-594-9480, 320-587-4848 or firstname.lastname@example.org.