A marketing plan is your guide to successfully promoting and growing your business.
A good marketing plan will help you answer key questions about your business:
- How will you position yourself in the market?
- How will you differentiate from your competitors?
- How will you reach your customers?
- What are your sales goals?
- Where will you advertise?
All of these are important questions that as a business owner and entrepreneur, you need to be able to answer.
Perhaps the biggest benefit of preparing a marketing plan isn’t just the finished plan. If you actually use the plan to organize your marketing activities on a monthly, weekly, and daily basis, you will be utilizing your resources (both human and financial) more effectively than if you proceed in an unorganized fashion. However, through the planning process, you will also have engaged in a valuable process of thinking through important questions related to your business. This will serve you well as you encounter the daily challenges of running a business. You could launch and run your business without a marketing plan, but why would you want to?
While going through this process you should also start working on your marketing plan outline. Click on the Marketing Plan Outline tool to begin.